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Our Story

Founded in 2018, GOAT by James King is an Atlanta based lifestyle brand that is true with preserving classic and finds inspiration in prep, sportswear, and tailoring. Champions of classic lifestyle and apparel, each season is intentional in creating pieces that pays homage to the past while framing a future that stands the test of time. We exist to inspire generations to live a life of purpose, passion, and perseverance through timeless, authentic, and meaningful style.

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